Thursday, May 25, 2017

INTIMINA Celebrates Menstrual Hygiene Day with 1000 Lily Cup Compact Giveaway

Attention! This is a “Public Cervix Announcement”: Menstrual cups are seeing a wave of popularity like never before and to celebrate, Swedish women’s health brand INTIMINA is set to give away 1000 Lily Cup Compacts to 500 sets of best friends, absolutely free, to mark Menstrual Hygiene Day 2017 on May 28th.

As on-trend as ombre hair, ruffle-mania and unicorn frappucinos (and with distinctly more life-changing benefits), 2017 is undoubtedly the year of the menstrual cup, with:
  • INTIMINA reporting a 700% growth in sales in the past year alone
  • More than 91% of women who try a cup never going back to pads or tampons
  • 4 out of 5 customers purchase their first Lily Cup on the recommendation of a friend

If menstrual cups are all the rage, thenLily Cup Compact is the ultimate “it” product for modern women, with its stylish, innovative design putting to bed any misconceptions about menstrual cups being only for your granola-eating hippy aunt; they are now a coveted designer accessory.
INTIMINA isn’t the only one to note the explosion of interest in reusable period protection; US drugstore giants CVS will be joining the revolution as they roll out Lily Cup Compact, the world’s first collapsible cup, to more than 7000 CVS stores nationwide to meet the growing demand.

INTIMINA Brand Director Amandine Pranlas-Descours says: “Intimina sparked an exciting new trend when we reinvented the menstrual cup. With the help of 
Kickstarter, we brought them into the 21st century. But the fact is Lily Cup Compact succeeds because first-time users cannot keep the secret to themselves. Switching to our cup really does change your life, so the faster we get it into women’s hands, the more people hear about it and want to try for themselves.”
And Why Wouldn’t They Be Taking Off?

One Lily Cup Compact costs less than $40 and can last for up to a decade. The modern millennial woman is not only environmentally-conscious, but also pragmatic, and by switching to a menstrual cup she will save around 12,000 tampons from landfill and $3000 in disposable protection.

And there are more period-enhancing benefits:
  • Up to 12 hours of non-stop protection
  • Safe, hygienic and hypoallergenic
  • Collapses into a tiny pocket-sized case
  • No dryness or irritation
  • No leaks, no odors, no padding and no strings attached
To celebrate Menstrual Hygiene Day, INTIMINA is launching the biggest menstrual cup giveaway EVER! Recognizing how crucial friends are when it comes your period - from responding to leak emergencies to bringing you chocolate - they are giving away 1000 Lily Cup Compacts to 500 sets of best friends! Because what’s better, switching to a menstrual cup or switching to a menstrual cup with your very best friend?
So don’t miss out on this incredible chance to experience the life-changing benefits of Lily Cup Compact for yourself - and to treat your bestie too!

To win, visit and subscribe for the giveaway. Winners will be contacted on June 21st.

INTIMINA Lily Cups now in store at CVS and available online at

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