The momAgenda was created to simplify the life of its founder – and caught on like wildfire. Nina Restieri, a former successful ad executive, and businesswoman at the helm of a family business, was attempting to organize her chaotic schedule (and those of her family of four young children) one morning when she started to think about wedding planners. Why, she wondered, are there hundreds of options for brides to choose from to plan their wedding, but not a single option for mothers to plan their everyday lives? One year of extensive research later, momAgenda was born. The first run of products sold out within three days to 120 stores. At that moment, Nina knew she had struck a chord with women all over the country who had the same desire to bring some order to their hectic lives.
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