PASSAIC, N.J., Sept. 4, 2012 -- Back to school time is the most popular time of year for lice outbreaks. To support the fight against lice, Fairy Tales Hair Care, the leader in natural lice prevention products for children, created the first ever iPhone application, The Facts of Lice™. It is the only app to provide real time alerts of lice outbreaks at the local level and new for 2012, the app now offers the convenience of push notifications. This new feature allows parents to enter their zip code into the app’s database and once an outbreak is reported in that zip code an alert is sent directly to their phone.
"With 6-12 million cases of head lice per year (American Academy of Pediatrics), today’s busy parents need to be alerted immediately to take action when a lice outbreak is in their town," said Risa Barash, Founder of Fairy Tales Hair Care. "The Facts of Lice app allows parents to track lice outbreaks in their own neighborhood so they'll know when it's time to increase prevention efforts at home."
Parents can report local outbreaks by filling out a short form with their child’s school and neighborhood information. Other features include the:
- Outbreak tab, providing real time alerts on reported lice outbreaks. Simply search by state and zip code and the app will instantly confirm if an outbreak has been reported in that area within the past four weeks
- Prevention tab, providing easy guidelines on how to prevent and check for lice if an outbreak has been reported in your area
- Removal tab, featuring instructions on how to remove nits and lice if an outbreak has already occurred in your home
- News tab, reporting the latest lice news and information from Fairy Tales Hair Care
"We are committed to helping keep kids' hair healthy and bug free – without the use of chemical ingredients. With The Facts of Lice app and regular use of our Rosemary Repel products, families will have all the tools they need to safely defend themselves against a lice outbreak," said Barash.
Download this free app at www.itunes.com/appstore. Coming soon to Android mobile devices!
ABOUT FAIRY TALES
Naturally caring for families since 1999, Fairy Tales Hair Care produces an assortment of premium-quality, non-toxic hair care products and bug repellents for children. Dedicated to maintaining the health of every family member, the company’s formulas are made with the best organic herbs and essential oils and are nut-, soy, dairy- and gluten-free. The brand’s Rosemary Repel collection is the U.S. leader in natural lice prevention products. Headquartered in Passaic, New Jersey, Fairy Tales Hair Care products are available in fine salons, pharmacies, Ulta Stores, drugstore.com and specialty stores nationwide. For more information, visit www.fairytaleshaircare.com.