Thursday, October 1, 2015

Pornhub Cares Kicks Off New ‘Save the Boobs’ Campaign to Support Breast Cancer Awareness


Adult Site Announces Return of Breast Cancer Fundraising Initiative to Donate 1 Cent for Every 30 Videos Viewed

New York, NY (October 1, 2015) – Today, Pornhub, the premier online destination for adult entertainment, officially announced the return of their Save the Boobs campaign under their new Pornhub Cares philanthropic division. The campaign, which will conceptually mirror its previous iteration, is seeking clicks and video views from users around the globe in their ‘Big Tits’ and ‘Small Tits’ categories to raise funds for breast cancer research. Pornhub will be donating – to a yet unnamed charity – 1 cent for every 30 views in the aforementioned categories.

For this go-round, Pornhub has commissioned adult actress, and former Penthouse Pet of the Month, Dani Daniels to act as the face of the campaign, as well as an educator to those who visit the campaign’s landing page. There, viewers are encouraged to watch an instructional video where Daniels carefully explains the correct steps to administer a breast self exam as a preventative measure for detecting a potential breast cancer diagnosis.

“We’re very excited to be bringing back the ‘Save the Boobs’ campaign, especially given the success it saw during its previous iterations,” said Corey Price, Vice President, Pornhub. “Our efforts yielded a sizeable donation that our recipient charities were able to genuinely use for a good cause. Supporting breast cancer research is something that we care deeply about, and we know our users feel the same way. With their help we can continue our fight against breast cancer in a fun, but positive way.”

To contribute to the cause, simply visit the landing page on the Pornhub Cares page and follow the prompts, or head to the ‘categories’ tab on Pornhub.com’s home page and browse videos from “Small Tits” or “Big Tits” groupings. The ‘Save the Boobs’ page will keep track of the total unique visits for the month, and can be viewed in real time on the aforementioned landing page.

For more information, please visit the ‘Save the Boobs’ page on Pornhub Cares at www.pornhub.com/cares/save-the-boobs
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About Pornhub:
Founded in 2007, Pornhub is the leading free, ad-supported adult video streaming website, offering viewers the opportunity to upload and share their own videos. With over 3 million videos and over 60 million visitors a day, Pornhub truly is the best adult site in the world.  Pornhub has built the largest dedicated membership base in the adult community, with over 4 million engaged and loyal members, offering viewers a fun and sophisticated social experience directly in site, complete with messaging, photos, achievement badges and much more.



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