Thursday, October 22, 2015

KicKee Pants Supports EB Awareness Week With “Butterfly Babies” Collection

New Arrivals

KicKee Pants, the adorable, super comfy line of playwear, dress up and PJs for babies and kids up to age 10, launched a collection designed for children with the “Butterfly Disease,” also known as Epidermolysis Bullosa (EB). Children with the disease are referred to as “Butterfly Children” because their skin is compared to that of the delicate and fragile butterfly wings. EB is an inherited disease that affects the skin and other organs, and causes severe blistering of the skin.

KicKee Pants tagless Butterfly Babies line was created with the seams on the outside of the fabric, as something as small as a seam or tag can cause painful welts and infection. 80% of the profits made from Butterfly Babies will be donated to the Butterfly Fund to help children living with EB.

In honor of each child living with EB, KicKee Pants will be hosting a week long donation campaign dedicated to benefiting EB families and will be sharing stories from recipients via their Facebook page and blog.

WHEN: Epidermolysis Bullosa Awareness Week, which is held annually during the week of October 25 through October 31


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